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Peter Schörner
  • T +43 1 4000 86 171
    E-Mail

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Bernhard Kramer

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Herbert Herrmann

Successfully establishing businesses

Successfully establishing a business: The start-up consulting service of the Vienna Business Agency. One of the important objectives of the Business Agency is to provide young companies or individuals interested in establishing a business with expert information, thus also increasing the rate of business establishments in Vienna itself. 

 Our intention is not only to arrange the basic conditions for new businesses to the best extent possible but also to awaken the appetite for business.  Establishing your own company is still a rarely-considered alternative for many people. The possibility of professional independence should be firmly embedded in the conscience of the individual, independent of whether this path is actually taken in the long-run or not.

Encouragement and support

Our aim is not to urge people into an adventure with an uncertain outcome but rather to help those who perhaps have the idea of setting up a business swimming about in the back of their minds to develop a clearer perspective - our aim is to encourage and lend support, and to contribute to a realistic estimate of their own chances of success.
It is also necessary to learn about a "Culture of failure". A person who has taken the courageous step of establishing a company should not be punished either by social proscription or with intolerable financial consequences should they fail.

Arrange a personal meeting

It is impossible to offer a comprehensive representation of all of those questions which should be taken into consideration on the way to successful independence here. This can really only occur during a personal discussion for which we gladly remain at your disposal.

In the following we have only compiled the most important questions and suggestions which a potential founder should take into consideration.
These fundamental considerations must be the basis for a detailed plan.

* How do you assess the fundamental likelihood of being able to improve your own personal situation by establishing a business (this is not exclusively limited to economic considerations)?
* Will you be able to some extent “confidently” handle difficulties that arise unexpectedly?
* Do you have ‘the idea”? It alone is not enough. How do you gauge the economic potential of your business idea?  Carrying out a market analysis (estimation of the size of the market, compilation of target groups, trends and competitors) will help you!
* Consider a sales and price strategy, plan resources necessary for implementation!
* Is your project eligible for financing, where are possible financing partners?
* Is the most suitable means of financing a loan with appropriate collateral preferable or rather equity financing? 
* Consider that reality is often very different from the idea during planning.
* To what extent can you modify the assumed planning figures without the entire project being threatened by failure? 
* Is there an acceptable exit scenario if things go really badly?
* Think about the possibility of co-operation and partnerships!
* The most important formal requirement on the path to independence is the elaboration of a business plan in which the results of your business concept are systematically documented and supported with numbers. The  founders service of the Austrian Chamber of Commerce together with the Austria Wirtschaftsservice (AWS) [Austria Business Service] offers the free download of an interactive budget calculation for  founders and young entrepreneurs Plan4You Easy) for this. The various start-up advice services in banks also frequently offer corresponding sample templates.
 
If you have the intention of starting up a business in Vienna, an extensive range of promotional instruments lie at your disposal. The Vienna Business Agency offers financial support in different funding categories particularly for costs prior to and during the setting up of the business. More information available here or get personal advice on which support is available to you and how best to proceed!